about us

meet terri & kevin

Terri Wade


terri is the visionary leader whose passion for women’s health and advocacy drives every decision

Kevin Wade

EVP, Clinical Development

kevin is the science guy

He loves nothing more than diving into the latest clinical study or research paper, or having an in-depth scientific discussion with health care providers, many of whom have become mentors.

Terri and Kevin attribute their yin yang personalities as having a big impact on the success of their business. (Not to mention their marriage.)

Understanding that women often put everyone else’s needs before their own, and frustrated by the fact that so many women’s supplements on the market have little or no science behind them, Terri and Kevin set out to provide meaningful solutions to common—but often stigmatized—women’s health conditions. Put another way, help women get rid of the needless and silent suffering so that they can live fully and confidently.

terri and kevin vowed to deliver solutions to women that are backed by real science and clinical research

Enter ellura—a game-changer in UTI management that is urologist recommend. And ellura is only the beginning. Terri and Kevin are committed to listening to women and their health care providers, and providing solutions that are both effective and proven. 

our medical advisory board

It takes a village of smart people to develop life-changing products and solutions.

Sophie Fletcher, MD


(Medical Advisory Board Chair)

Sophie is the Director of the Sutter Pelvic Health & Continence Center in Santa Rosa, California. She specializes in surgical and non-surgical treatments for urologic and pelvic floor disorders such as urinary incontinence, overactive bladder, pelvic organ prolapse and neurogenic bladder.

She performs peer reviews for several urology and FPMRS journals.

Brooke Faught, DNP


Brooke is a board-certified women’s health nurse practitioner with specialty training in female sexual health and pelvic floor medicine, urology, and vulvoscopy. Brooke developed and implemented the Women’s Institute for Sexual Health (WISH), a division of Urology Associates in Nashville, Tennessee, and currently serves as director of WISH. Brooke has also been a member of the International Society for the Study of Women’s Sexual Health (ISSWSH) since 2005. She currently serves as Secretary on the ISSWSH Executive Board of Directors.

Seth A. Cohen, M.D

Urological Surgeon

Seth specializes in complex reconstruction of the pelvic floor, including fistula and pelvic organ prolapse repair.

He has been published in various medical journals on topics including mesh-associated complications, robotic cystectomy and radiation exposure during lithotripsy. Seth is board-certified by the American Board of Urology, with additional subspecialty certification in Female Pelvic Medicine and Reconstructive Surgery (FPMRS). He is an Assistant Clinical Professor in the Division of Urology and Urologic Oncology, Department of Surgery at the City of Hope, Duarte, California.

Lisa Larkin, MD

Board-certified internist, FACP, NCMP, IF

Lisa is a women’s health internist, menopause and sexual medicine expert, physician educator, author, entrepreneur, passionate women’s health consumer advocate, and breast cancer survivor.

She is the Founder and CEO of Ms.Medicine, a national healthcare organization dedicated to advancing evidence-based women’s primary health care, and a consumer and physician education platform, Ms. MedEd. She is also Founder and President of Lisa Larkin, MD, and Associates, an independent, multispecialty internal medicine and women’s health practice and Founder and Executive Director of the Cincinnati Sexual Health Consortium.

Dr. Larkin is a Fellow of the American College of Physicians(ACP), a certified menopause clinician (NCMP), a Fellow of and past member of the Board of Directors of ISSWSH (International Society for the Study of Women’s Health) and currently serves as a member of the Board of Trustees of the North American Menopause Society (NAMS).

urologist recommended